Press kit · X/Twitter launch thread

SwiftyClip launch thread

15 posts, written for X/Twitter but adaptable to LinkedIn or Threads. Each under 280 chars. Copy-paste freely.

1/15 SwiftyClip v1.0 is out. It's the first AI video clipper that runs 100% on your Mac. No uploads, no credits, no "still processing" emails. Built in 10 hours.

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2/15 Why does this matter? Every cloud clipper — Opus, Submagic, Vugola, Klap — charges per minute of source video. A creator doing 2 podcasts/week pays $27-$99/mo forever. SwiftyClip Lifetime is $149 once.

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3/15 The trick: Apple Silicon. The Neural Engine runs WhisperKit for transcription, Vision for face tracking, MLX for hook scoring — all on-device. $0 marginal cost per clip. Your video never leaves your Mac.

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4/15 Pricing:
• Free: 5 clips/mo, watermarked
• Starter $9/mo
• Creator $29/mo (unlocks MCP agent surface)
• Studio $79/mo (5 seats + webhooks)
• Lifetime $149 one-time

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5/15 Every cloud clipper has the same #1 complaint: duplicate clips. Opus Clip users literally report the same 30 seconds extracted 8 times per hour of source. SwiftyClip uses embedding-based dedupe — solved.

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6/15 The killer feature: SwiftyClip is MCP-native. Claude Code, Cursor, ChatGPT Codex, OpenClaw — any agent can drive the full pipeline with one prompt. Eleven tools. /agents

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7/15 Example prompt to Claude Code:

"Use swiftyclip_mcp to process ~/Movies/episode.mp4. Score segments and render the top 3 with bold captions to ~/Desktop/."

Claude chains ingest → analyze → score → render. You don't touch the app.

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8/15 Batch import: drop 10 podcasts, come back to 30 ready clips. Overnight-schedule option says "start at 11pm." Wake up to a week of content.

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9/15 Apple-native on every axis:
• ScreenCaptureKit for live recording
• AppIntents → Shortcuts + Siri
• FoundationModels → Writing Tools rewrites captions
• MenuBarExtra render queue
• ⌘K command palette (Raycast-style)

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10/15 The receipts: 93 Swift tests passing. Swift 6 strict concurrency clean. Swift 6 was strict because we wanted every race condition caught at compile time. It caught them.

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11/15 Privacy posture: zero outbound network calls for video content. Ever. Only auth (Supabase) + billing (Stripe) + transactional email (Resend) go over the wire. Full technical doc: /security-whitepaper

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12/15 Why a Mac-only app in 2026? Because Apple Silicon is structurally cheaper to run ML on than any cloud GPU. Our marginal cost is $0; cloud clippers burn $0.15-$0.40 per processed minute. They can't follow us down.

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13/15 The tools (all on-device, all free to agents once you own SwiftyClip):

clip.ingest
clip.transcribe
clip.analyze
clip.scoreSegments
clip.render
clip.schedule
clip.listProjects
clip.listSegments
clip.queueStatus
clip.registerWebhook
clip.exportToDesktop

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14/15 Download: swiftyclip.com/download
Pricing: swiftyclip.com/pricing
Alternatives: swiftyclip.com/alternatives
For agents: swiftyclip.com/agents

MacOS 15 Sequoia or newer. Apple Silicon required.

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15/15 We built SwiftyClip to show that the single-purpose, on-device, Apple-native app is going to eat this category. The cloud clipper business model is structurally finite. We're betting on silicon. /blog/the-cloud-clipper-death-march

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